Archives for October 2013

The Antidote to Work Performance Poison

Facebook and other social media sites such as Tumblr, Twitter is widely popular among people now a day. It is no doubt that a vast majority of employees who have access to a computer and internet at their place of work will tend to go on these sites a few times during the duration of their shift. It isn’t really a bad thing if you think about it so long as it is done in moderation, but the moment that work efficiency gets hindered, that is when you should start to worry. Productivity goes down the drain when work is set aside to catch up on the latest status update of someone else.

In order to address this issue, it is first important to make employees well aware of their job and how it is not to surf or go on these social media sites all day long. Secondly, it would also be wise to use what is called remote desktop monitoring software where you can keep track of all the activities of a particular set of computers using another computer through the network. Likewise, a terminal server manager is another option in which you set the restrictions for the workstation computer in question and limit its access to social media sites.

Social media sites are nice because it lets us connect with our friends, but like all things good, must be done during the right time. These things can get addictive and end up poisoning work performance.


This article was submitted by RDPSoft Company. Various network tools available from RDPSoft Company including a terminal server monitor.

Beyond the Banner: The Various Elements of Online Marketing

By Ted Dhanik

While most of the public has gotten used to the standard banner ads commonly seen on websites, many advertisers have started to use other aspects of online marketing to help their clients reach a broader audience. Presented here are a few of the other elements available to businesses to help them find their intended customers.

Pop up and pop under ads are intended to open a new window on a computers browser. The pop up opens a new window above the viewer window, and the pop under opens a new window under the viewer window.

Expanding ads are a media device that grows over a viewing window. The initial activation may be due to a preset time frame, by passing the cursor over a banner ad, or with the click of a mouse. It takes a smaller amount of information and expands it so it may offer more in a larger window and effectively bring a more comprehensive message to the viewer.

One of the most effective methods, which also has the most potential for viewer dissatisfaction, is the trick banner. It is basically an ad that can find common elements of a website or blog, while enticing viewers with additional information. And while they have produced a large amount of click through, a good portion of viewers can get frustrated by finding an advertisement instead of the expanded information they were initially seeking.

While these are only a few examples of elements available for contemporary advertising techniques, many more to help a company’s advertising needs. By finding an advertising agency that uses many of these elements, businesses have a better chance of attracting more customers and will possibly continue to grow.

This content has been provided by Ted Dhanik and friends, leaders in the world of internet marketing. Be sure to consult with Ted Dhanik when you develop your marketing program. Stop by and visit Ted Dhanik at his website for more information.

Algorithms That Predict a Film’s Box Office Success

By Samuel Phineas Upham

Hollywood film studios spend billions of dollars each year producing and promoting their films, so it’s important that they develop projects that have the greatest chance of making money. According to Intelligent Life, one way they are doing this is by relying on predictive research to compare potential scripts with past box office results to attempt to determine the likelihood of a film’s success before it’s made.

One company helping Hollywood studios do this work is Epagogix. The London company uses algorithms to analyze hundreds of elements of a script — such as having clear villains or a sidekick — against other films. By finding similarities, Epagogix’s researchers are often able to determine how much money a film will make at the box office to within $10 million.

Read the story at:

Samuel Phineas Uphamis an investor from NYC and SF. You may contact Phin on his Samual Phineas Upham website or LinkedIn.

What is Taken into Account when Creating a Display Advertisement?

By Ted Dhanik

To create an effective display advertisement campaign, a lot of variables are taken into account and measured so as to effectively place the ad in a visible space with low CPC.

These include measuring and considering the following:


This researches the frequency of the users who view the website and utilize the ads on the site, including purchases.


Is the quality of the business ad good enough to capture attention and lead a consumer to the following page? There are various ways of creating ads to do this- using humor in an advertisement, for example, is one such way. Creative banners on a webpage are another.

Impression Curve

This refers to how many times a webpage is loaded or clicked on before a particular business’ ad pops up. If a business is high on the impression curve, then they are one of the first ones to show, and thus generate more business and traffic to their site than ads that scale on the later side of the curve.


This is extremely important because of the shortened attention span of internet users. If the ad is placed at the bottom of a page that requires scrolling down after an article to see it, then the traffic that sees this ad, let alone the amount of traffic it redirects, will be minimal. However, if the ad is placed near the top right corner, or in the middle of the page where it draws attention, it is more likely to engage the consumer and get more clientele.

These are a few of the finer details that go into creating a well polished display marketing advertisement.

Guest post provided by Ted Dhanik, CEO of engage:BDR. Ted Dhanik and his company offer high-performance marketing solutions for their clients. Ted Dhanik offers witty and insightful commentary in his personal blog