Archives for October 2014

How Social Media Can Inform Your Copywriting

Social media is a powerful tool for brand research if you know what you’re looking for. You can browse Facebook, Twitter and more networks to find what your customers like and what they are saying about those products and services. Search for a few brand pages in your niche, and get set to mine them for data that will inform your banner advertising.

Social Signals

The first step is to look for social signals related to your product. Social signals can be anything someone does on social media related to your product, like “Liking” a post on Facebook or “Pinning” a post on Pinterest. Look for posts with high stats, then search through user comments to find some info you can use. These don’t have to be posts that you make. You can use what others are discussing as a kind of gauge for interest.

Also pay close attention to customer service issues. This is a big clue about the problems your market faces, and will help to inform your display advertising. You stand to gain moreby solving problems instead of selling benefits.

Combining Data and Ads

You don’t need to take user comments word for word and place them into your ads, but they should help to color your messaging. If you see, for instance, that customers complain online about shipping or return concerns, you can easily solve those problems with “Free Shipping” or “No Hassle Returns” in your copy. You should also place this copy on the landing page, so clients can quickly find it and identify with it.

Bio: Ted Dhanik is the CEO of engage:BDR, a digital marketing company based out of Los Angeles. Ted Dhanik is the co-founder of engage:BDR, and he helps businesses generate leads through display advertising. To find out how direct marketing can grow your business, contact Ted Dhanik.

Mobile Apps to Explore Grand Cayman

Grand Cayman is the largest island in the Cayman Islands chain. You’ll need a car rental for Cayman Island, to get the true experience of exploring, but you can find plenty of places offering sites you can’t find anywhere else. Most of the year is very mild, and the landscape is like an island paradise. You’ll find hibiscus plants and palm trees all over the island, with bright beaches and plenty of diving spots.

There are some apps you can download to your smartphone that can help enhance your trip, even if you’ve come to disconnect. Turn the email off, and fire up some of these apps to make your stay in Grand Cayman more enjoyable.


Normal winter months in the US are the perfect time to visit Grand Cayman. Storms are less likely to hit during these periods, and the weather is generally quite mild. Almost hot on some days. October is the rainiest season of Grand Cayman, and weather can get a little unpredictable throughout the year. A good weather app will help you plan your surfing days with your shopping days, so you are never caught out in the rain unexpectedly. Great weather apps will give you temperature readouts by the hour too, so you can be sure that you have a coat for you or your partner when you hit the town for the evening.


Every Grand Cayman car for hire should come equipped with a GPS unit. The Cayman Islands aren’t particularly complex to get around in, but there are new construction projects happening all the time. As a result, the streets can be difficult to maneuver. There are also new detours that pop up, and a bit of traffic during weekdays especially. Grand Cayman is where the financial center of Cayman Islands is located, so crossing through that area at certain times of day can prove more hectic than sticking to the outskirts.

Google Sky

Google Sky won’t help you find new things to do, like bars or restaurants, but it will give your nights a lot more context. This fun little app allows you to point your phone up at the sky. Google uses your phone’s camera to identify where stars are located. Since you can see so clearly in the Cayman Islands, Google Sky is a fun tool to spend stargazing on warm nights on the beach. Search for constellations and get better perspective on your place in the universe.

Related Story: Exploring the Cayman Islands with a GPS Device

Related Story: Grand Cayman Weather and Where to Go


Andys Rent-A-Car is the Cayman Islands source for rent-a-car in Grand Cayman. Andys Rent-A-Car has three locations across Grand Cayman, to better serve new visitors to the island chain.

Why You Need Colocation

By Rack Alley

In the digital age, no company can afford to be caught flat-footed where technology is concerned. This is a great way to end up handing over market share to your competitors. Unfortunately, too many businesses don’t understand how Los Angeles colocation can end up contributing to their bottomline. Even the ones that are located right by an LA data center often let this amazing solution move right under their noses.

Fortunately, you can act today and get on the ball, even if you’ve never used coloation before. The great thing about colocation is that it’s virtually a turnkey solution that you can take advantage of at any time. When you do, the benefits begin immediately.

In short, colocation allows you to put almost all your digital hardware offsite. There, it will stay protected and under the right temperatures so no amount of traffic or use can ever fry it or throw it overboard. As a result, you get the digital services you need and another company handles all the work that goes along with supporting it.

So if you want to stay relevant in the digital age without all the overhead, colocation is undoubtedly the way you need to go.


When you’re in the market for a Los Angeles data center, it doesn’t get any better than Rack Alley. Like any company, you have unique needs when it comes to what a data center means, but Rack Alley understands this, which is why they offer custom solutions to every customer.