Archives for 2014

Reliable Cash Registers for Your Business

billing-machineArticle written by Future Finance Solutions

Retail businesses depend on their cash registers to help them complete their transactions. If a malfunction happens to a cash register, this has the potential to significantly damage a business’s ability to operate. Breakdowns of a cash register means longer customer wait times to make purchases, which can lead to customer dissatisfaction and even lost sales.

As you shop at an online cash register store, you need to make reliability a key consideration before making a purchase. For example, if you are operating in a business that has a high number of transactions each day — such as a bakery, coffee shop or liquor store — you will need a heavy duty cash register that can handle a large volume of orders without breaking down,

You can check cash register manuals for information on the construction of the machine before making a purchase. This will give you a strong sense of the build quality of the register. Cash registers that are ideal for heavy use often use thermal paper in order to create receipts faster. They are also frequently made from stronger materials.

For example, a heavy duty cash register might have a stainless steel door. Since this is one of the areas that will most often break down on a register because of heavy use, thick and durable materials can help to reduce wear and tear. Another feature that you might find with dependable heavy use cash registers are spring-loaded bill clips. This will help to keep your bills secure over time.

How to Boost Messaging with Retargeting

Retargeting is fast becoming one of the most effective tools that growing brands have to get solid exposure around the Web. Brands can already track users by interest, but they pay less for clicks that are retargeted. This tool has enabled brands to test new messaging to entice a host of buyers from segments that have expressed interest in a product.

The Basics of Retargeting

Retargeting begins with a list that you build. You can only retarget people who have already seen your ads or websites, so you need to create some data with your banner advertising campaigns. Hone your regular campaigns so that you are drawing only the most relevant traffic to your sites, and then build your retargeting list from those users. Consumers who are retargeted have already expressed some form of interest in your product.

Retargeting Secrets

The secrets to a successful retargeting campaign are not difficult to master. First is frequency. Frequency is a number that represents how often users should see your ads. Consumers don’t mind seeing repeat ads, but they probably should not see more than three of yours per day.

Next is messaging. Your job is to figure out what didn’t work the first time around, or what makes some consumers say no while others say yes. It might be price, so you can correct that by offering free shipping or an exclusive discount, or it could be comparison shopping. You might try highlighting verified reviews, if you host them, or price matching if you can.

Keep your retargeting relevant to your users, and make sure you test new messaging if you want to increase your conversions.

Bio: Ted Dhanik is the CEO of engage:BDR, a premium digital advertising company. Ted Dhanik helps businesses generate leads and grow their online presence through tactics like remarketing. Visit engage:BDR to get more tips from Ted Dhanik.

Apps for Planning your Next Vacation

compass-travelWritten by Andys Rent-A-Car

As we are embarking into the end of year, you might be considering vacations if you have not yet gone for your holidays. The apps listed below would enable you to plan your next trip. They can also help you to save on your hotels, car rentals and flights.

Deciding on the location

Apps such as Minube allow you to browse through several locations and to view pictures and videos in order to get an idea what you expect when you actually get there. This app is free and can be available on iOs. Another app that would help you view pictures of locations is Trippy.

Looking for an affordable flight

Once you have set your mind on a short list of locations, you can browse through flight prices and compare them to know which one would be more affordable. For this you might use an app such as Kayak. This app helps you to scrounge up the best deals per location and date. Google Flights can also be helpful along the same line of helping you find affordable flights per destination.

Budget hotels

Once you have decided on the location, the flight and period of stay, next comes the decision of where to stay. Apps such as Gogobot might help you with that. This app allows you to plan potential travel itineraries and to share them with your friends.

Andy’s Rent A Car specializes in rental cars in Grand Cayman. Their cars and vehicles are suited for travellers looking for Cayman car rentals.

Server Room Maintenance

Written by MovinCool

Maintaining your server room in good condition should be one of the most important facets to focus on, especially if you are aiming to operate as efficiently as possible. Generally, tangled cables, poorly aligned cabinets and racks as well as dust accumulation may damage your equipment and can even provoke a risk of overheating.

Environmental Monitoring

You can install sensors to your server room in order to monitor the temperature and keep a tab on changes in the humidity level. This is a great way if you wish to monitor your server room remotely and would also improve your general health and safety. Some systems also check for the power level and cater for any abnormal surges. AC systems ceating cold corridors around the server cabinets and improve air circulation through blanking panels can also be effective in maintaining a constant temperature. Portable air conditioners can be an option for this.

Managing Cabinets and Racks and Structured Cabling

For your data racks and server cabinets, you might consider accessories such as server rails and console drawers in order to prevent cluttering which can lead to overheating and increase space. Structured cabling would also prevent tangling of cables and make the space more easy to clean up.

Regular Routine

The general condition of your server room can be improved with a regular cleaning routine of the ventilation system, floors and blanking panels. An occasional deep clean can also remove grime, dust and bacteria.

MovinCool is company specializing in portable A/C units that can be used for several applications namely for industrial cooling purposes.

How to Reach New Consumers Through Retargeting

Retargeting is commonly thought of as a method to re-target customers that have already seen our ads. This is a correct way of looking at things, but it fails to take into account how your retargeting can reach new segments of an audience. The better your efforts targeting segments that want to see your ads, the better developed your retargeting lists will become. This effectively cuts the costs on every new conversion your display advertising campaigns pick up as a result of retargeting.

Set Targeting

Begin with the adjustments you can make to your live campaigns. Adjust for everything from gender to income level. Try hyper localization too, even opening multiple campaigns to test response rates in different parts of the country. Day parting won’t help you here, but you can still target by keyword and interest. Once you’ve developed a few campaigns with very specific targeting settings, focus on bidding high enough to maintain a strong ad rank. Fine tune to increase conversions as you go, because your retargeting list will continue to accumulate customers as you work.

Deploy Targeted Banner Advertising

Retargeting is like any other campaign. It’s a second chance at reaching customers, so you need to consider what worked or did not work the first time around. Try highlighting certain benefits or a particular product. This is your chance to show off the very best your company has to offer, so consider retargeting like a form of branding and make sure to put your best foot forward.

Bio: Ted Dhanik is the co-founder of display advertising platform engage:BDR. Ted Dhanik has worked with MySpace.com and LowerMyBills.com selling engaging advertising to targeted consumers. Find out how to improve your conversion rates online advertising with Ted Dhanik.

How Social Media Can Inform Your Copywriting

Social media is a powerful tool for brand research if you know what you’re looking for. You can browse Facebook, Twitter and more networks to find what your customers like and what they are saying about those products and services. Search for a few brand pages in your niche, and get set to mine them for data that will inform your banner advertising.

Social Signals

The first step is to look for social signals related to your product. Social signals can be anything someone does on social media related to your product, like “Liking” a post on Facebook or “Pinning” a post on Pinterest. Look for posts with high stats, then search through user comments to find some info you can use. These don’t have to be posts that you make. You can use what others are discussing as a kind of gauge for interest.

Also pay close attention to customer service issues. This is a big clue about the problems your market faces, and will help to inform your display advertising. You stand to gain moreby solving problems instead of selling benefits.

Combining Data and Ads

You don’t need to take user comments word for word and place them into your ads, but they should help to color your messaging. If you see, for instance, that customers complain online about shipping or return concerns, you can easily solve those problems with “Free Shipping” or “No Hassle Returns” in your copy. You should also place this copy on the landing page, so clients can quickly find it and identify with it.

Bio: Ted Dhanik is the CEO of engage:BDR, a digital marketing company based out of Los Angeles. Ted Dhanik is the co-founder of engage:BDR, and he helps businesses generate leads through display advertising. To find out how direct marketing can grow your business, contact Ted Dhanik.

Mobile Apps to Explore Grand Cayman

Grand Cayman is the largest island in the Cayman Islands chain. You’ll need a car rental for Cayman Island, to get the true experience of exploring, but you can find plenty of places offering sites you can’t find anywhere else. Most of the year is very mild, and the landscape is like an island paradise. You’ll find hibiscus plants and palm trees all over the island, with bright beaches and plenty of diving spots.

There are some apps you can download to your smartphone that can help enhance your trip, even if you’ve come to disconnect. Turn the email off, and fire up some of these apps to make your stay in Grand Cayman more enjoyable.

Weather

Normal winter months in the US are the perfect time to visit Grand Cayman. Storms are less likely to hit during these periods, and the weather is generally quite mild. Almost hot on some days. October is the rainiest season of Grand Cayman, and weather can get a little unpredictable throughout the year. A good weather app will help you plan your surfing days with your shopping days, so you are never caught out in the rain unexpectedly. Great weather apps will give you temperature readouts by the hour too, so you can be sure that you have a coat for you or your partner when you hit the town for the evening.

GPS

Every Grand Cayman car for hire should come equipped with a GPS unit. The Cayman Islands aren’t particularly complex to get around in, but there are new construction projects happening all the time. As a result, the streets can be difficult to maneuver. There are also new detours that pop up, and a bit of traffic during weekdays especially. Grand Cayman is where the financial center of Cayman Islands is located, so crossing through that area at certain times of day can prove more hectic than sticking to the outskirts.

Google Sky

Google Sky won’t help you find new things to do, like bars or restaurants, but it will give your nights a lot more context. This fun little app allows you to point your phone up at the sky. Google uses your phone’s camera to identify where stars are located. Since you can see so clearly in the Cayman Islands, Google Sky is a fun tool to spend stargazing on warm nights on the beach. Search for constellations and get better perspective on your place in the universe.

Related Story: Exploring the Cayman Islands with a GPS Device

Related Story: Grand Cayman Weather and Where to Go

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Andys Rent-A-Car is the Cayman Islands source for rent-a-car in Grand Cayman. Andys Rent-A-Car has three locations across Grand Cayman, to better serve new visitors to the island chain.

Why You Need Colocation

By Rack Alley

In the digital age, no company can afford to be caught flat-footed where technology is concerned. This is a great way to end up handing over market share to your competitors. Unfortunately, too many businesses don’t understand how Los Angeles colocation can end up contributing to their bottomline. Even the ones that are located right by an LA data center often let this amazing solution move right under their noses.

Fortunately, you can act today and get on the ball, even if you’ve never used coloation before. The great thing about colocation is that it’s virtually a turnkey solution that you can take advantage of at any time. When you do, the benefits begin immediately.

In short, colocation allows you to put almost all your digital hardware offsite. There, it will stay protected and under the right temperatures so no amount of traffic or use can ever fry it or throw it overboard. As a result, you get the digital services you need and another company handles all the work that goes along with supporting it.

So if you want to stay relevant in the digital age without all the overhead, colocation is undoubtedly the way you need to go.

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When you’re in the market for a Los Angeles data center, it doesn’t get any better than Rack Alley. Like any company, you have unique needs when it comes to what a data center means, but Rack Alley understands this, which is why they offer custom solutions to every customer.

How to Optimize for Inbound Marketing

New advancements in display advertising have made it a powerful tool for inbound marketing. Buy-side platforms now offer marketers a self-service station, where they can find segments of consumers highly motivated to see the ads they want to show. Marketing is still somewhat of a numbers game, but there is a greater degree of precision available.

That makes it easier to optimize your campaigns, especially if you understand the results you’re getting for your efforts.

Landing Page

The top half of your landing page, commonly referred to as “above the fold,” is where you want to pack in most of your content. Headlines should be visible immediately, and it helps to put your keywords into your headline. If you can, try to fit any forms you may have on the page. It also helps to include the call to action, which is typically a part of the form or the button that leads to the form. Lastly, and perhaps most importantly, make sure that your landing page loads quickly so that users can see your ad before they click away.

Forms

In banner advertising, a shorter form is usually best. You want customers to give you only the information that is most critical to your campaign, and it’s a good idea to reduce the steps it takes them to give you this information. Optimize your form and use goal funnels to see where users drop out during the process.

Once you have optimized your landing page, you can test new keywords and targeting settings on your campaigns.

Bio: Ted Dhanik is an Internet marketing expert from Los Angeles. Ted Dhanik specializes in lead generation through display advertising, and is the co-founder of engage:BDR. For more information about Ted Dhanik, visit his blog or engage:BDR.

Keep Computers Cool

By MovinCool

When you think about warm temps, most of us imagine the summer and heat waves that have us heading indoors and looking for the A/C and maybe even a cold drink. However, warm temps can do more than just put some sweat on our brow. They can also affect your important machines.

And when temperatures get to warm for your personal or commercial computers, they don’t sweat. Instead, they stop working correctly and eventually may even begin stop functioning altogether. No one wants this, but if you run computers for commercial purposes, this type of event could cost you dearly. This is especially true if you operate servers, which can easily overheat.

Fortunately, you have options for keeping temperatures to a manageable level. What many people and companies do is utilize portable cooling systems to help tame temperatures. You can also go all the way to industrial air conditioning methods if you really need the AC pumping to keep your important area nice and cool.

So don’t let warm temps hurt your business or computer. Use the right cooling systems to keep temps down.

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MovinCool is an industry leader in portable air conditioning systems and other applications for creating the ideal environment, no matter what that may mean or why you may want it. When you need a portable air conditioner, this company not only has the actual machines you need, but can supply you with any and all pertinent information so you get the results you want.