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Every year we see trends that show what we can expect going in to the next. 2021 was no different, and some would credit the pandemic and lockdowns for accelerating online development and technological innovation. Here are some of the key trends we saw this year:
PWA (progressive web applications)
Progressive web apps are not new and not something that was developed in 2021. However, 2021 saw a dramatic increase in PWA due to improvements in user experience. In a nutshell, a PWA is a web application that looks and feels like a smartphone app on mobile, and like a full featured website on a browser. One of the key drivers was ecommerce, with as much as 65% of online shopping coming from mobile devices. The other is that you can run a PWA on your phone without installing an app.
AI
Although using the term Artificial Intelligence is broad, we saw broad usage of related technologies take off in 2021. Chatbots for example went from simple question and answer engines to very realistic customer service interactions. The advancement in AI bots are so far along that they even learn user’s behavior and understand needs.
AMP
AMP is a page speed and performance standard created by Google. The standard has seen an uptick in adoption and most links you click on a Google search for news or even regular content on mobile are most likely to be AMP pages. Although Google has the most to gain from adoption, publishers have seen reductions in hosting and web traffic costs and an increase in advertising revenue.
The above is just three of the staggering amount of innovation and trends we saw this year. If the pandemic persists much further, expect 2022 to push the boundaries of what is possible online even more.
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