Archives for December 2014

Reliable Cash Registers for Your Business

billing-machineArticle written by Future Finance Solutions

Retail businesses depend on their cash registers to help them complete their transactions. If a malfunction happens to a cash register, this has the potential to significantly damage a business’s ability to operate. Breakdowns of a cash register means longer customer wait times to make purchases, which can lead to customer dissatisfaction and even lost sales.

As you shop at an online cash register store, you need to make reliability a key consideration before making a purchase. For example, if you are operating in a business that has a high number of transactions each day — such as a bakery, coffee shop or liquor store — you will need a heavy duty cash register that can handle a large volume of orders without breaking down,

You can check cash register manuals for information on the construction of the machine before making a purchase. This will give you a strong sense of the build quality of the register. Cash registers that are ideal for heavy use often use thermal paper in order to create receipts faster. They are also frequently made from stronger materials.

For example, a heavy duty cash register might have a stainless steel door. Since this is one of the areas that will most often break down on a register because of heavy use, thick and durable materials can help to reduce wear and tear. Another feature that you might find with dependable heavy use cash registers are spring-loaded bill clips. This will help to keep your bills secure over time.

How to Boost Messaging with Retargeting

Retargeting is fast becoming one of the most effective tools that growing brands have to get solid exposure around the Web. Brands can already track users by interest, but they pay less for clicks that are retargeted. This tool has enabled brands to test new messaging to entice a host of buyers from segments that have expressed interest in a product.

The Basics of Retargeting

Retargeting begins with a list that you build. You can only retarget people who have already seen your ads or websites, so you need to create some data with your banner advertising campaigns. Hone your regular campaigns so that you are drawing only the most relevant traffic to your sites, and then build your retargeting list from those users. Consumers who are retargeted have already expressed some form of interest in your product.

Retargeting Secrets

The secrets to a successful retargeting campaign are not difficult to master. First is frequency. Frequency is a number that represents how often users should see your ads. Consumers don’t mind seeing repeat ads, but they probably should not see more than three of yours per day.

Next is messaging. Your job is to figure out what didn’t work the first time around, or what makes some consumers say no while others say yes. It might be price, so you can correct that by offering free shipping or an exclusive discount, or it could be comparison shopping. You might try highlighting verified reviews, if you host them, or price matching if you can.

Keep your retargeting relevant to your users, and make sure you test new messaging if you want to increase your conversions.

Bio: Ted Dhanik is the CEO of engage:BDR, a premium digital advertising company. Ted Dhanik helps businesses generate leads and grow their online presence through tactics like remarketing. Visit engage:BDR to get more tips from Ted Dhanik.

Apps for Planning your Next Vacation

compass-travelWritten by Andys Rent-A-Car

As we are embarking into the end of year, you might be considering vacations if you have not yet gone for your holidays. The apps listed below would enable you to plan your next trip. They can also help you to save on your hotels, car rentals and flights.

Deciding on the location

Apps such as Minube allow you to browse through several locations and to view pictures and videos in order to get an idea what you expect when you actually get there. This app is free and can be available on iOs. Another app that would help you view pictures of locations is Trippy.

Looking for an affordable flight

Once you have set your mind on a short list of locations, you can browse through flight prices and compare them to know which one would be more affordable. For this you might use an app such as Kayak. This app helps you to scrounge up the best deals per location and date. Google Flights can also be helpful along the same line of helping you find affordable flights per destination.

Budget hotels

Once you have decided on the location, the flight and period of stay, next comes the decision of where to stay. Apps such as Gogobot might help you with that. This app allows you to plan potential travel itineraries and to share them with your friends.

Andy’s Rent A Car specializes in rental cars in Grand Cayman. Their cars and vehicles are suited for travellers looking for Cayman car rentals.

Server Room Maintenance

Maintaining your server room in good condition should be one of the most important facets to focus on, especially if you are aiming to operate as efficiently as possible. Generally, tangled cables, poorly aligned cabinets and racks as well as dust accumulation may damage your equipment and can even provoke a risk of overheating.

Environmental Monitoring

You can install sensors to your server room in order to monitor the temperature and keep a tab on changes in the humidity level. This is a great way if you wish to monitor your server room remotely and would also improve your general health and safety. Some systems also check for the power level and cater for any abnormal surges. AC systems ceating cold corridors around the server cabinets and improve air circulation through blanking panels can also be effective in maintaining a constant temperature. Portable air conditioners can be an option for this.

Managing Cabinets and Racks and Structured Cabling

For your data racks and server cabinets, you might consider accessories such as server rails and console drawers in order to prevent cluttering which can lead to overheating and increase space. Structured cabling would also prevent tangling of cables and make the space more easy to clean up.

Regular Routine

The general condition of your server room can be improved with a regular cleaning routine of the ventilation system, floors and blanking panels. An occasional deep clean can also remove grime, dust and bacteria.