Archives for December 2016

The basics of Room Air Conditioners

movincool1Written by Movincool

When it comes to the smaller room air conditioners, there are two types. Split type and the Window/wall units.

Split air conditioners consist of two parts, the indoor unit, and the outdoor unit. The outdoor unit generates the cold refrigerant which is then used by the indoor unit to cool the air. The outdoor unit uses a compressor and a fan cooled condenser to generate the refrigerant which is then sent to the indoor unit through ducting that runs from one to the other and back. The indoor unit runs the refrigerant through a cooling coil. The indoor unit blows air through the cooling coil which is what cools the air. The indoor units can come in the form of a cassette unit, which is usually ceiling mounted. Alternatively, the more common is the wall mounted duct type. Very large split units have floor standing indoor units.

The other type is the window or wall unit. These are much more compact and entirely self-contained units that have no outdoor component. Window units are fitted into the wall and will be supported externally by a metal frame. These are used in older buildings and are not used as much now.  The disadvantages of using these room air conditioning units are their lack of portability and the fact that they cannot be used as a spot cooler.

Although they require regular maintenance and servicing, a rental portable air conditioner can be used during these periods to provide cooling.

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MovinCool is providers of industrial and data center cooling needs.

The different types of hosting

rackalley1Written by Rack Alley

The most basic definition of web hosting is the service provided by the large hosting providers to host your website or application on one of or a part of their servers. The infrastructure required to run a data center is expensive and for smaller organizations, using an online web hosting service is the most cost-effective. Here are the main types of hosting in the market today:

Shared hosting

This is the most popular type of hosting because it is also the cheapest form. With shared hosting, several customer accounts are hosted on the same shared server. In some cases, this can be hundreds on the same server. This is the option when looking for la web hosting.

Dedicated server hosting

This is the rental of the entire physical server. It is only different from server hosting Los Angeles because the server is usually the property of the hosting company. This sort of hosting provides a lot of power and flexibility. However, it does require in-depth technical knowledge.

Virtual private server

This is somewhere between shared hosting and dedicated hosting. With this model, a virtual server is rented. It is one of many virtual servers on the same physical server. However, the number of virtual machines running on a single server will be far less than shared hosting. In addition, certain performance guarantees are provided.

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Rack Alley provides premium colocation services perfect for small and enterprise customers at their Los Angeles data center.

Does an e-commerce store require social media sharing buttons?

securenetshop1Written by Secure Net Shop

One piece of advice always gets repeated again and again when it comes to e-commerce stores: Always have social media sharing buttons. The fact is that 84% of online shoppers use one social network or another. However, several sites decided to test what would happen when they ran pages without the sharing buttons. Would their sales suffer? Would traffic go down? Would there be fewer sales?

In fact, after the test was completed, it turns out that sales increased by 11.9% on the page without the social media sharing buttons. While this might seem counter-intuitive, there are two valid reasons for this outcome:

First is the case of negative social proof. When a site has a high number of shares and pins, that is a strong endorsement and is a positive reinforcement of what is said on the page. Unfortunately, due to a large number of items in most stores, very few product pages will have those sort of numbers. Most will have zero shares and psychologically this translates to poor quality for visitors. Confirm this by doing an A/B test, your web shopping cart will need to support multiple templates.

The other reason is a distraction. When a potential customer is on a page, the primary goal is to get the customer to click the add-to-cart and make a purchase using the e-commerce cart. The problem with additional buttons on the same page is that they take away from that goal. A page with social sharing buttons can have as many as six to seven while a site focused solely on the sale will have two.

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If you want to succeed at running an online business, you’re going to need shopping cart software. The online shopping cart sold by Secure Net Shop should be at the top of your list.