Archives for February 2015

How to Scale a Growing Campaign

Successful campaigns don’t stop growing. There are always more keywords to bid on, more interests and demographics to target, and more related offers you can make. One of the qualities that separate an advanced marketer from a newbie is the ability to scale campaigns and branch out into other effective offers. If you want to scale your campaign, use these tips for ideas on how to get started.

Test Frequently

You will never grow a campaign if you do not look for opportunities to do so. By testing your campaigns frequently, you challenge yourself to explore new methods of advertising to your target market. A good test to start with is day parting. Especially considering the potential bump in profit margins and conversion rates if you’re right about the dates and times you choose.

Never replace your most successful campaign with a test. Always have a campaign that ranks number one for you, something that performs consistently well. Once you have a well-oiled machine, switch one element and test it with some traffic in a new ad group. Be sure to raise your bids too. This way, you’re more likely to receive a bump in traffic to get you started and acquire some meaningful data.

When you test, always test with a purpose. It helps to have a theory about your campaign going into a test. You can only develop meaningful tests if you study what users are doing when they visit your ads and landing pages.

Bio: Ted Dhanik is a digital advertising expert with experience growing brands like Ted Dhanik is the co-founder of engage:BDR. For more information on mobile and desktop advertising, contact Ted Dhanik.

What to Consider Before Choosing a Colocation Provider

Written by Rack Alley

Colocation is one the option that you will find if you have been on the look out for a data center. If you are seeking a time-efficient and cost-effective solution, colocation might be the answer you are looking for. A colocation service is generally quite easy and safe to set up. Some of the most important factors to consider before choosing a provider is the network and location.

Why colocation?

If you had to set up a dedicated data center for your company, that would have required a considerable amount of investment. Both in terms of time and money. Colocation enables you to save time and it is a cost-effective solution. The basis behind colocation is the sharing of a data center with other businesses. The information of each company is stored in a secured manner so that they do not overlap.

Location and Network

Location is an important factor to consider for various reasons. Firstly, if you would be looking to send an employee from your company from time to time to visit the data center, it will be worthwhile to hire one that is not too far. Secondly, you might also consider whether the location is subject to natural disasters such as floods and hurricanes. The power structure and fibre paths constitute of the network facility in a region.

Across the world, companies are hosting their data in locations such as Hong Kong and Los Angeles. LA data center services have become a distinction of quality. These data centers are energy-efficient and as such are able to provide competitive prices. These companies invest in better hardware to ensure better LA colocation services.

RackAlley provides Los Angeles data center to various types of businesses worldwide.

The Many Uses for a PVD System

Physical vapor deposition is a blanket term that is meant to encompass a host of processes used to apply a thin film coating to a substrate. This technique was utilized by NASA in 2010. The goal was to create lighter parts that could withstand the intense pressures and strain needed to propel a vehicle to space. Since, almost every mechanical industry has benefitted from the usage of PVD coating.

High Performance

F-1 racing involves high-performance parts that must be able to function under immense strain. Parts can heat up quickly, and materials would be prohibitively expensive to replace if they continued to break down. Improvements to the manufacturing sector allow builders to metalize plastic parts, which is excellent for bolts and bearings that need strength. The process is also used to reinforce gear boxes and increase their longevity.

Weight Concerns

Both the aerospace and automotive industries benefit greatly from reduction of weight in their vehicles. Less weight means less to push or pull in propulsion, which ultimately cuts fuel consumption. It also has the added benefit of increasing the top speed that a vehicle can travel.


The most cited benefit of using this technology comes in the form of added durability for the products in question. Metalizing a product lends the properties of that metal to whatever the product is. Plastic screws are a good example. Plastic pieces are metalized in temperature-controlled chambers, where the metal can be superheated and the chamber cooled enough to contain the plastic without damaging it. The thin layer reduces material usage and improves durability, even if that layer is mere microns in thickness.


Bio: Denton Vacuum, LLC specializes in vacuum deposition systems used in the manufacture of high-performance parts and medical devices.