Video advertising is becoming a popular form of advertising thisyear. Success in this market requires thorough knowledge of ad formats, and a working sense of the user experience.
In-Stream
Some companies show an ad before the video starts in what’s called the pre-roll portion. Pre-roll ads come in two forms, those the user has control over and those the user does not. Pre-roll ads are often a part of the video itself, so the user usually has to view them before viewing the video. If the user wants the content badly enough, in-stream or pre-roll ads can get a lot of exposure.
In-Banner
Ads that are said to be “in-banner” are like any other form of banner advertising. They are most often shown in the content of a page, usually in the margins. They may expand as the user hovers over them, so always ask the traffic network that you are buying from whether or not ads scale. These ads can be disruptive under certain situations, so thoroughly test your in-banner ads before deployment to verify that the user experience is non-intrusive.
Bio: Ted Dhanik is a display advertising expert with fifteen years of experience in the industry. Ted Dhanik provides lead generation tips using banner advertising. Find out how to build leads with Ted Dhanik and engage:BDR.