The Digital Terror

Article written by Future Finance Solutions

Retail businesses depend on their cash registers to help them complete their transactions. If a malfunction happens to a cash register, this has the potential to significantly damage a business’s ability to operate. Breakdowns of a cash register means longer customer wait times to make purchases, which can lead to customer dissatisfaction and even lost sales.

As you shop at an online cash register store, you need to make reliability a key consideration before making a purchase. For example, if you are operating in a business that has a high number of transactions each day — such as a bakery, coffee shop or liquor store — you will need a heavy duty cash register that can handle a large volume of orders without breaking down,

You can check cash register manuals for information on the construction of the machine before making a purchase. This will give you a strong sense of the build quality of the register. Cash registers that are ideal for heavy use often use thermal paper in order to create receipts faster. They are also frequently made from stronger materials.

For example, a heavy duty cash register might have a stainless steel door. Since this is one of the areas that will most often break down on a register because of heavy use, thick and durable materials can help to reduce wear and tear. Another feature that you might find with dependable heavy use cash registers are spring-loaded bill clips. This will help to keep your bills secure over time.

Retargeting is fast becoming one of the most effective tools that growing brands have to get solid exposure around the Web. Brands can already track users by interest, but they pay less for clicks that are retargeted. This tool has enabled brands to test new messaging to entice a host of buyers from segments that have expressed interest in a product.

The Basics of Retargeting

Retargeting begins with a list that you build. You can only retarget people who have already seen your ads or websites, so you need to create some data with your banner advertising campaigns. Hone your regular campaigns so that you are drawing only the most relevant traffic to your sites, and then build your retargeting list from those users. Consumers who are retargeted have already expressed some form of interest in your product.

Retargeting Secrets

The secrets to a successful retargeting campaign are not difficult to master. First is frequency. Frequency is a number that represents how often users should see your ads. Consumers don’t mind seeing repeat ads, but they probably should not see more than three of yours per day.

Next is messaging. Your job is to figure out what didn’t work the first time around, or what makes some consumers say no while others say yes. It might be price, so you can correct that by offering free shipping or an exclusive discount, or it could be comparison shopping. You might try highlighting verified reviews, if you host them, or price matching if you can.

Keep your retargeting relevant to your users, and make sure you test new messaging if you want to increase your conversions.

Bio: Ted Dhanik is the CEO of engage:BDR, a premium digital advertising company. Ted Dhanik helps businesses generate leads and grow their online presence through tactics like remarketing. Visit engage:BDR to get more tips from Ted Dhanik.

Retargeting is commonly thought of as a method to re-target customers that have already seen our ads. This is a correct way of looking at things, but it fails to take into account how your retargeting can reach new segments of an audience. The better your efforts targeting segments that want to see your ads, the better developed your retargeting lists will become. This effectively cuts the costs on every new conversion your display advertising campaigns pick up as a result of retargeting.

Set Targeting

Begin with the adjustments you can make to your live campaigns. Adjust for everything from gender to income level. Try hyper localization too, even opening multiple campaigns to test response rates in different parts of the country. Day parting won’t help you here, but you can still target by keyword and interest. Once you’ve developed a few campaigns with very specific targeting settings, focus on bidding high enough to maintain a strong ad rank. Fine tune to increase conversions as you go, because your retargeting list will continue to accumulate customers as you work.

Deploy Targeted Banner Advertising

Retargeting is like any other campaign. It’s a second chance at reaching customers, so you need to consider what worked or did not work the first time around. Try highlighting certain benefits or a particular product. This is your chance to show off the very best your company has to offer, so consider retargeting like a form of branding and make sure to put your best foot forward.

Bio: Ted Dhanik is the co-founder of display advertising platform engage:BDR. Ted Dhanik has worked with MySpace.com and LowerMyBills.com selling engaging advertising to targeted consumers. Find out how to improve your conversion rates online advertising with Ted Dhanik.

Social media is a powerful tool for brand research if you know what you’re looking for. You can browse Facebook, Twitter and more networks to find what your customers like and what they are saying about those products and services. Search for a few brand pages in your niche, and get set to mine them for data that will inform your banner advertising.

Social Signals

The first step is to look for social signals related to your product. Social signals can be anything someone does on social media related to your product, like “Liking” a post on Facebook or “Pinning” a post on Pinterest. Look for posts with high stats, then search through user comments to find some info you can use. These don’t have to be posts that you make. You can use what others are discussing as a kind of gauge for interest.

Also pay close attention to customer service issues. This is a big clue about the problems your market faces, and will help to inform your display advertising. You stand to gain moreby solving problems instead of selling benefits.

Combining Data and Ads

You don’t need to take user comments word for word and place them into your ads, but they should help to color your messaging. If you see, for instance, that customers complain online about shipping or return concerns, you can easily solve those problems with “Free Shipping” or “No Hassle Returns” in your copy. You should also place this copy on the landing page, so clients can quickly find it and identify with it.

Bio: Ted Dhanik is the CEO of engage:BDR, a digital marketing company based out of Los Angeles. Ted Dhanik is the co-founder of engage:BDR, and he helps businesses generate leads through display advertising. To find out how direct marketing can grow your business, contact Ted Dhanik.

New advancements in display advertising have made it a powerful tool for inbound marketing. Buy-side platforms now offer marketers a self-service station, where they can find segments of consumers highly motivated to see the ads they want to show. Marketing is still somewhat of a numbers game, but there is a greater degree of precision available.

That makes it easier to optimize your campaigns, especially if you understand the results you’re getting for your efforts.

Landing Page

The top half of your landing page, commonly referred to as “above the fold,” is where you want to pack in most of your content. Headlines should be visible immediately, and it helps to put your keywords into your headline. If you can, try to fit any forms you may have on the page. It also helps to include the call to action, which is typically a part of the form or the button that leads to the form. Lastly, and perhaps most importantly, make sure that your landing page loads quickly so that users can see your ad before they click away.

Forms

In banner advertising, a shorter form is usually best. You want customers to give you only the information that is most critical to your campaign, and it’s a good idea to reduce the steps it takes them to give you this information. Optimize your form and use goal funnels to see where users drop out during the process.

Once you have optimized your landing page, you can test new keywords and targeting settings on your campaigns.

Bio: Ted Dhanik is an Internet marketing expert from Los Angeles. Ted Dhanik specializes in lead generation through display advertising, and is the co-founder of engage:BDR. For more information about Ted Dhanik, visit his blog or engage:BDR.