How to Scale a Growing Campaign

Successful campaigns don’t stop growing. There are always more keywords to bid on, more interests and demographics to target, and more related offers you can make. One of the qualities that separate an advanced marketer from a newbie is the ability to scale campaigns and branch out into other effective offers. If you want to scale your campaign, use these tips for ideas on how to get started.

Test Frequently

You will never grow a campaign if you do not look for opportunities to do so. By testing your campaigns frequently, you challenge yourself to explore new methods of advertising to your target market. A good test to start with is day parting. Especially considering the potential bump in profit margins and conversion rates if you’re right about the dates and times you choose.

Never replace your most successful campaign with a test. Always have a campaign that ranks number one for you, something that performs consistently well. Once you have a well-oiled machine, switch one element and test it with some traffic in a new ad group. Be sure to raise your bids too. This way, you’re more likely to receive a bump in traffic to get you started and acquire some meaningful data.

When you test, always test with a purpose. It helps to have a theory about your campaign going into a test. You can only develop meaningful tests if you study what users are doing when they visit your ads and landing pages.

Bio: Ted Dhanik is a digital advertising expert with experience growing brands like MySpace.com. Ted Dhanik is the co-founder of engage:BDR. For more information on mobile and desktop advertising, contact Ted Dhanik.

What to Consider Before Choosing a Colocation Provider

Written by Rack Alley

Colocation is one the option that you will find if you have been on the look out for a data center. If you are seeking a time-efficient and cost-effective solution, colocation might be the answer you are looking for. A colocation service is generally quite easy and safe to set up. Some of the most important factors to consider before choosing a provider is the network and location.

Why colocation?

If you had to set up a dedicated data center for your company, that would have required a considerable amount of investment. Both in terms of time and money. Colocation enables you to save time and it is a cost-effective solution. The basis behind colocation is the sharing of a data center with other businesses. The information of each company is stored in a secured manner so that they do not overlap.

Location and Network

Location is an important factor to consider for various reasons. Firstly, if you would be looking to send an employee from your company from time to time to visit the data center, it will be worthwhile to hire one that is not too far. Secondly, you might also consider whether the location is subject to natural disasters such as floods and hurricanes. The power structure and fibre paths constitute of the network facility in a region.

Across the world, companies are hosting their data in locations such as Hong Kong and Los Angeles. LA data center services have become a distinction of quality. These data centers are energy-efficient and as such are able to provide competitive prices. These companies invest in better hardware to ensure better LA colocation services.

RackAlley provides Los Angeles data center to various types of businesses worldwide.

The Many Uses for a PVD System

Physical vapor deposition is a blanket term that is meant to encompass a host of processes used to apply a thin film coating to a substrate. This technique was utilized by NASA in 2010. The goal was to create lighter parts that could withstand the intense pressures and strain needed to propel a vehicle to space. Since, almost every mechanical industry has benefitted from the usage of PVD coating.

High Performance

F-1 racing involves high-performance parts that must be able to function under immense strain. Parts can heat up quickly, and materials would be prohibitively expensive to replace if they continued to break down. Improvements to the manufacturing sector allow builders to metalize plastic parts, which is excellent for bolts and bearings that need strength. The process is also used to reinforce gear boxes and increase their longevity.

Weight Concerns

Both the aerospace and automotive industries benefit greatly from reduction of weight in their vehicles. Less weight means less to push or pull in propulsion, which ultimately cuts fuel consumption. It also has the added benefit of increasing the top speed that a vehicle can travel.

Durability

The most cited benefit of using this technology comes in the form of added durability for the products in question. Metalizing a product lends the properties of that metal to whatever the product is. Plastic screws are a good example. Plastic pieces are metalized in temperature-controlled chambers, where the metal can be superheated and the chamber cooled enough to contain the plastic without damaging it. The thin layer reduces material usage and improves durability, even if that layer is mere microns in thickness.


 

Bio: Denton Vacuum, LLC specializes in vacuum deposition systems used in the manufacture of high-performance parts and medical devices.

Granular Data: How to Micro Target with Buy-Side Platforms

Buy-side platforms are able to provide targeting on a granular level, so it’s crucial to understand your audience. Here are tips to help you research and micro-target members of the audience you need to reach.

Examine the Audience

Think about intent. Why is your target searching for your placement at the specific time you’ve chosen to run it? What problem does your ad solve? What are some of their biggest complaints? If this sounds like guesswork, it’s because it is. It’s not hard to begin with guesses and end with something actionable in a relatively small amount of time. Start by thinking of your audience in categories, like age or level of education. List every potential category you can think of, and narrow your audience down to the ideal buyer for your product.

Hold interviews to confirm your suspicions. Seriously. Find some members of your audience in public spaces like Facebook and ask them (nicely) some open-ended questions related to your product or service. It may be easier to find them on forums or on Twitter, but do seek them out. This is also where trends can come into play. You can learn a lot from reading trends, examining blog comments and reviewing content within your niche.

Final Thoughts

Distill what you’ve learned into a list of qualities, like a profile of someone. Register to use a buy-side platform and then test your theories by matching your list with the appropriate targets. Be prepared to make adjustments, and do test your theories frequently. With real-time bidding comes real-time data, so you will immediately know what works best.

Bio: Ted Dhanik is the co-founder of the mobile and desktop advertising buy-side platform First-Impression, which is powered by engage:BDR. Ted Dhanik has used display advertising to launch high-profile brands like MySpace and LowerMyBills. Find out how to use mobile advertising to generate business leads with tips from Ted Dhanik.

Reliable Cash Registers for Your Business

billing-machineArticle written by Future Finance Solutions

Retail businesses depend on their cash registers to help them complete their transactions. If a malfunction happens to a cash register, this has the potential to significantly damage a business’s ability to operate. Breakdowns of a cash register means longer customer wait times to make purchases, which can lead to customer dissatisfaction and even lost sales.

As you shop at an online cash register store, you need to make reliability a key consideration before making a purchase. For example, if you are operating in a business that has a high number of transactions each day — such as a bakery, coffee shop or liquor store — you will need a heavy duty cash register that can handle a large volume of orders without breaking down,

You can check cash register manuals for information on the construction of the machine before making a purchase. This will give you a strong sense of the build quality of the register. Cash registers that are ideal for heavy use often use thermal paper in order to create receipts faster. They are also frequently made from stronger materials.

For example, a heavy duty cash register might have a stainless steel door. Since this is one of the areas that will most often break down on a register because of heavy use, thick and durable materials can help to reduce wear and tear. Another feature that you might find with dependable heavy use cash registers are spring-loaded bill clips. This will help to keep your bills secure over time.

How to Boost Messaging with Retargeting

Retargeting is fast becoming one of the most effective tools that growing brands have to get solid exposure around the Web. Brands can already track users by interest, but they pay less for clicks that are retargeted. This tool has enabled brands to test new messaging to entice a host of buyers from segments that have expressed interest in a product.

The Basics of Retargeting

Retargeting begins with a list that you build. You can only retarget people who have already seen your ads or websites, so you need to create some data with your banner advertising campaigns. Hone your regular campaigns so that you are drawing only the most relevant traffic to your sites, and then build your retargeting list from those users. Consumers who are retargeted have already expressed some form of interest in your product.

Retargeting Secrets

The secrets to a successful retargeting campaign are not difficult to master. First is frequency. Frequency is a number that represents how often users should see your ads. Consumers don’t mind seeing repeat ads, but they probably should not see more than three of yours per day.

Next is messaging. Your job is to figure out what didn’t work the first time around, or what makes some consumers say no while others say yes. It might be price, so you can correct that by offering free shipping or an exclusive discount, or it could be comparison shopping. You might try highlighting verified reviews, if you host them, or price matching if you can.

Keep your retargeting relevant to your users, and make sure you test new messaging if you want to increase your conversions.

Bio: Ted Dhanik is the CEO of engage:BDR, a premium digital advertising company. Ted Dhanik helps businesses generate leads and grow their online presence through tactics like remarketing. Visit engage:BDR to get more tips from Ted Dhanik.

Apps for Planning your Next Vacation

compass-travelWritten by Andys Rent-A-Car

As we are embarking into the end of year, you might be considering vacations if you have not yet gone for your holidays. The apps listed below would enable you to plan your next trip. They can also help you to save on your hotels, car rentals and flights.

Deciding on the location

Apps such as Minube allow you to browse through several locations and to view pictures and videos in order to get an idea what you expect when you actually get there. This app is free and can be available on iOs. Another app that would help you view pictures of locations is Trippy.

Looking for an affordable flight

Once you have set your mind on a short list of locations, you can browse through flight prices and compare them to know which one would be more affordable. For this you might use an app such as Kayak. This app helps you to scrounge up the best deals per location and date. Google Flights can also be helpful along the same line of helping you find affordable flights per destination.

Budget hotels

Once you have decided on the location, the flight and period of stay, next comes the decision of where to stay. Apps such as Gogobot might help you with that. This app allows you to plan potential travel itineraries and to share them with your friends.

Andy’s Rent A Car specializes in rental cars in Grand Cayman. Their cars and vehicles are suited for travellers looking for Cayman car rentals.

Server Room Maintenance

Written by MovinCool

Maintaining your server room in good condition should be one of the most important facets to focus on, especially if you are aiming to operate as efficiently as possible. Generally, tangled cables, poorly aligned cabinets and racks as well as dust accumulation may damage your equipment and can even provoke a risk of overheating.

Environmental Monitoring

You can install sensors to your server room in order to monitor the temperature and keep a tab on changes in the humidity level. This is a great way if you wish to monitor your server room remotely and would also improve your general health and safety. Some systems also check for the power level and cater for any abnormal surges. AC systems ceating cold corridors around the server cabinets and improve air circulation through blanking panels can also be effective in maintaining a constant temperature. Portable air conditioners can be an option for this.

Managing Cabinets and Racks and Structured Cabling

For your data racks and server cabinets, you might consider accessories such as server rails and console drawers in order to prevent cluttering which can lead to overheating and increase space. Structured cabling would also prevent tangling of cables and make the space more easy to clean up.

Regular Routine

The general condition of your server room can be improved with a regular cleaning routine of the ventilation system, floors and blanking panels. An occasional deep clean can also remove grime, dust and bacteria.

MovinCool is company specializing in portable A/C units that can be used for several applications namely for industrial cooling purposes.

How to Reach New Consumers Through Retargeting

Retargeting is commonly thought of as a method to re-target customers that have already seen our ads. This is a correct way of looking at things, but it fails to take into account how your retargeting can reach new segments of an audience. The better your efforts targeting segments that want to see your ads, the better developed your retargeting lists will become. This effectively cuts the costs on every new conversion your display advertising campaigns pick up as a result of retargeting.

Set Targeting

Begin with the adjustments you can make to your live campaigns. Adjust for everything from gender to income level. Try hyper localization too, even opening multiple campaigns to test response rates in different parts of the country. Day parting won’t help you here, but you can still target by keyword and interest. Once you’ve developed a few campaigns with very specific targeting settings, focus on bidding high enough to maintain a strong ad rank. Fine tune to increase conversions as you go, because your retargeting list will continue to accumulate customers as you work.

Deploy Targeted Banner Advertising

Retargeting is like any other campaign. It’s a second chance at reaching customers, so you need to consider what worked or did not work the first time around. Try highlighting certain benefits or a particular product. This is your chance to show off the very best your company has to offer, so consider retargeting like a form of branding and make sure to put your best foot forward.

Bio: Ted Dhanik is the co-founder of display advertising platform engage:BDR. Ted Dhanik has worked with MySpace.com and LowerMyBills.com selling engaging advertising to targeted consumers. Find out how to improve your conversion rates online advertising with Ted Dhanik.

How Social Media Can Inform Your Copywriting

Social media is a powerful tool for brand research if you know what you’re looking for. You can browse Facebook, Twitter and more networks to find what your customers like and what they are saying about those products and services. Search for a few brand pages in your niche, and get set to mine them for data that will inform your banner advertising.

Social Signals

The first step is to look for social signals related to your product. Social signals can be anything someone does on social media related to your product, like “Liking” a post on Facebook or “Pinning” a post on Pinterest. Look for posts with high stats, then search through user comments to find some info you can use. These don’t have to be posts that you make. You can use what others are discussing as a kind of gauge for interest.

Also pay close attention to customer service issues. This is a big clue about the problems your market faces, and will help to inform your display advertising. You stand to gain moreby solving problems instead of selling benefits.

Combining Data and Ads

You don’t need to take user comments word for word and place them into your ads, but they should help to color your messaging. If you see, for instance, that customers complain online about shipping or return concerns, you can easily solve those problems with “Free Shipping” or “No Hassle Returns” in your copy. You should also place this copy on the landing page, so clients can quickly find it and identify with it.

Bio: Ted Dhanik is the CEO of engage:BDR, a digital marketing company based out of Los Angeles. Ted Dhanik is the co-founder of engage:BDR, and he helps businesses generate leads through display advertising. To find out how direct marketing can grow your business, contact Ted Dhanik.