Archives for 2015

What to Consider Before Choosing a Colocation Provider

Written by Rack Alley

Colocation is one the option that you will find if you have been on the look out for a data center. If you are seeking a time-efficient and cost-effective solution, colocation might be the answer you are looking for. A colocation service is generally quite easy and safe to set up. Some of the most important factors to consider before choosing a provider is the network and location.

Why colocation?

If you had to set up a dedicated data center for your company, that would have required a considerable amount of investment. Both in terms of time and money. Colocation enables you to save time and it is a cost-effective solution. The basis behind colocation is the sharing of a data center with other businesses. The information of each company is stored in a secured manner so that they do not overlap.

Location and Network

Location is an important factor to consider for various reasons. Firstly, if you would be looking to send an employee from your company from time to time to visit the data center, it will be worthwhile to hire one that is not too far. Secondly, you might also consider whether the location is subject to natural disasters such as floods and hurricanes. The power structure and fibre paths constitute of the network facility in a region.

Across the world, companies are hosting their data in locations such as Hong Kong and Los Angeles. LA data center services have become a distinction of quality. These data centers are energy-efficient and as such are able to provide competitive prices. These companies invest in better hardware to ensure better LA colocation services.

RackAlley provides Los Angeles data center to various types of businesses worldwide.

The Many Uses for a PVD System

Physical vapor deposition is a blanket term that is meant to encompass a host of processes used to apply a thin film coating to a substrate. This technique was utilized by NASA in 2010. The goal was to create lighter parts that could withstand the intense pressures and strain needed to propel a vehicle to space. Since, almost every mechanical industry has benefitted from the usage of PVD coating.

High Performance

F-1 racing involves high-performance parts that must be able to function under immense strain. Parts can heat up quickly, and materials would be prohibitively expensive to replace if they continued to break down. Improvements to the manufacturing sector allow builders to metalize plastic parts, which is excellent for bolts and bearings that need strength. The process is also used to reinforce gear boxes and increase their longevity.

Weight Concerns

Both the aerospace and automotive industries benefit greatly from reduction of weight in their vehicles. Less weight means less to push or pull in propulsion, which ultimately cuts fuel consumption. It also has the added benefit of increasing the top speed that a vehicle can travel.


The most cited benefit of using this technology comes in the form of added durability for the products in question. Metalizing a product lends the properties of that metal to whatever the product is. Plastic screws are a good example. Plastic pieces are metalized in temperature-controlled chambers, where the metal can be superheated and the chamber cooled enough to contain the plastic without damaging it. The thin layer reduces material usage and improves durability, even if that layer is mere microns in thickness.


Bio: Denton Vacuum, LLC specializes in vacuum deposition systems used in the manufacture of high-performance parts and medical devices.

Granular Data: How to Micro Target with Buy-Side Platforms

Buy-side platforms are able to provide targeting on a granular level, so it’s crucial to understand your audience. Here are tips to help you research and micro-target members of the audience you need to reach.

Examine the Audience

Think about intent. Why is your target searching for your placement at the specific time you’ve chosen to run it? What problem does your ad solve? What are some of their biggest complaints? If this sounds like guesswork, it’s because it is. It’s not hard to begin with guesses and end with something actionable in a relatively small amount of time. Start by thinking of your audience in categories, like age or level of education. List every potential category you can think of, and narrow your audience down to the ideal buyer for your product.

Hold interviews to confirm your suspicions. Seriously. Find some members of your audience in public spaces like Facebook and ask them (nicely) some open-ended questions related to your product or service. It may be easier to find them on forums or on Twitter, but do seek them out. This is also where trends can come into play. You can learn a lot from reading trends, examining blog comments and reviewing content within your niche.

Final Thoughts

Distill what you’ve learned into a list of qualities, like a profile of someone. Register to use a buy-side platform and then test your theories by matching your list with the appropriate targets. Be prepared to make adjustments, and do test your theories frequently. With real-time bidding comes real-time data, so you will immediately know what works best.

Bio: Ted Dhanik is the co-founder of the mobile and desktop advertising buy-side platform First-Impression, which is powered by engage:BDR. Ted Dhanik has used display advertising to launch high-profile brands like MySpace and LowerMyBills. Find out how to use mobile advertising to generate business leads with tips from Ted Dhanik.